OK, so you have a cause that you’re are over-the-moon passionate about. You’ve decided it’s time to step up your efforts at spreading the word and making a difference. But how? One powerful tool is online video.
Never made a video before? No problem! Make it a learning adventure. Here are some resources to get you started.
How to: Make videos about cause
How to make cause marketing video that doesn’t suck
How to make a video for non-profits
How to make a video for social change
4 basics to making compelling video for your cause
Use video to promote your cause: Script and storyboards
YouTube, of course, is video central. To help you make the most of your video campaigns, YouTube has a “Playbook for Good” guide. It’s a supplement to their Creator Playbook.
Want a little creative inspiration? Here are the winners and finalists for the DoGooder Video Awards.
So what are you waiting for? Grab a camera and let the video adventure begin!
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Brought to you by Curt Rosengren, Passion Catalyst TM
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